Total Actions
38
Across 4 goals & 10 objectives
β Click to view all actions
Near-Term Park Investments
13
Parks Β· ~$3.1M+ in improvements
β Click to view park investments
Top Priority Projects
10
Items AβJ from Work Program
β Click to view priorities AβJ
π Actions by Goal
β± Actions by Timeframe
π΅ Key Investment Costs
π Top 10 Priorities (AβJ)
- ATrails Network (city-wide)Actions 1.1.4 & 1.2.3
- BNear-Term Parks Enhancements (13 parks)Actions 2.2.5β2.2.17
- CRiver Access & ViewsAction 2.4.9
- DShade Structures (parks-wide)Action 2.4.8
- EWalkshed Improvements (Β½ mile)Action 2.4.7
- FDog ParksAction 2.4.4
- GAthletic Field UpgradesAction 2.4.5
- HEthel Lee Tracy Park EnhancementsAction 2.3.2
All Actions
Full Parks & Recreation Work Program. Changes sync live to Supabase β anyone with this page sees updates in real time. β
to follow. Use @Name in notes to tag teammates.
| β | Ref | Action | Goal | TF | Type | Partners | Cost | Status | Notes |
|---|
Quick Wins & High Impact
Identified easy-entry actions and highest-impact investments to activate early momentum.
β‘ 10 Easy Wins
1.1.1Parkland Level of Service Policy
Adopt the acreage/proximity standards already in this plan as official city policy β no new data needed.
2.1.2Maintenance Contract Management
Use a work order system to track unit costs for in-house vs. contracted work. Low cost, high operational value.
2.1.3Annual Conditions Assessment
Conduct bi-annual park condition updates using the 15-category assessment framework already in this plan.
2.2.8DeLeon Plaza Accessible Entrance
Add a second accessible entrance from the street. ~$13,500 β big equity impact at a high-visibility downtown park.
3.1.1Age Segment Analysis
Annual data review of programming by age group β no new spending, just internal data tracking.
3.1.2Program Lifecycle Tracking
Track program enrollment trends to identify which programs to grow, adjust, or retire. Zero-cost action.
3.1.3Program Pricing Strategy
Adopt differential pricing aligned with cost-recovery goals. Increases revenue without new facilities.
4.1.2NRPA Park Metrics Enrollment
Register to submit data to NRPA Park Metrics. Free, positions PARD in national benchmarking and supports grants.
4.2.2Cost of Services Analysis
Conduct a fee schedule analysis to better calibrate recreational program cost recovery.
3.2.1Event Diversification w/ Main Street
Partner with Victoria Main Street and VCVB to expand park events. Leverages existing MS relationships.
π₯ 10 Highest Impact
Priority ACity-Wide Trails Network
29.7 miles of multi-use trails linking parks to all residential areas. Highest stated priority in the Work Program.
2.3.3Riverside Park Conceptual Dev. Plan
$23β28M flagship investment. River access, pavilions, soccer complex, trails. Largest investment in the system.
2.3.2Ethel Lee Tracy Park Plan
$3.9β4.8M investment. Major park enhancement with significant grant potential once conceptual plan is in place.
1.2.1Parkland Dedication Ordinance
Require new development to dedicate parkland. Foundational regulatory change to keep pace with growth.
2.2.16Ted B. Reed Park Investment
$920K in replacements: 2 playgrounds, shade canopies, courts, lights, pavilion refinishing. High-use community park.
2.4.9River Access & Viewing Decks
3 Guadalupe River pavilions, improved boat ramps, kayak/canoe launches. High tourism and rental revenue potential.
4.1.3CAPRA Accreditation
National accreditation signals organizational excellence, strengthens grant eligibility, and attracts quality staff.
2.4.4Dog Parks
High public demand. Currently zero dog parks in system. Riverside Park and/or Lone Tree Creek are prime sites.
2.1.1Maintenance Management Plan
Formal maintenance modes by park type, long-term asset schedule. Reduces deferred maintenance costs system-wide.
1.1.4Active Transportation Plan
City-wide bike/pedestrian network study linking trails to all major corridors. Unlocks TxDOT funding and MPO coordination.
Implementation Partners
Departments and agencies named in the Work Program. PARD leads all actions; partners are essential for funding, regulatory, and operational coordination.
PARD (Lead)
Parks & Recreation Department
38 total actions
Plan administrator. Leads all day-to-day coordination, monitoring, education, and amendments. Jason Alfaro, Director.
Public Works
City Public Works Department
6 actions
Trail corridor construction, walkshed improvements, street/sidewalk infrastructure adjacent to parks.
Development Services
DS β Land Development & Zoning
4 actions
Parkland dedication ordinance, trail corridor requirements, pocket park criteria, common area standards.
Victoria MPO
Metropolitan Planning Organization
3 actions
Active Transportation Plan, Trails Network (Priority A), long-range transportation coordination for trail funding.
VCVB
Victoria Convention & Visitors Bureau
2 actions
Tourism marketing for parks & programs (3.2.2), event diversification (3.2.1). Key partner alongside Victoria Main Street.
Victoria Main Street
MS β Main Street Program
2 actions
Civic Parks (downtown parks), Event Diversification. Named partner for Actions 3.2.1 and 3.2.2.
TPWD
TX Parks & Wildlife Dept.
3 actions
Near-term park investment grants, River Access, Conceptual Development Plans for cornerstone parks.
TxDOT
Texas Dept. of Transportation
2 actions
Trail Network Level of Service (1.1.3), Walkshed Improvements (2.4.7). Critical funder for active transportation.
VISD / Universities
Victoria ISD & Higher Ed
4 actions
Partnership Parks (1.1.6), Institutional Partners (4.2.6), Funding Partners, Maintenance Cost Mitigation.
Foundations
Private Foundations & Non-profits
8 actions
Athletic Fields, Shade Structures, Indoor Recreation, Conceptual Plans, Program Additions, Funding Partners.
City Manager's Office
CMO β Administrative Oversight
All oversight
Budget process, CIP integration, annual progress reports to PARC, cross-departmental implementation.
Police Department
Victoria PD
1 action
Park Security (4.1.4). Oversight of park ranger accreditation and public safety at events and facilities.
Partner Outreach Templates
Copy-ready emails to initiate contact with key implementation partners.
π TxDOT / Victoria MPO β Trails Network & Active TransportationActions 1.1.3, 1.1.4, 2.4.7
To
Victoria MPO Director / TxDOT District Representative
Subject
Partnership Opportunity: 2021 Parks Master Plan β Trails Network & Active Transportation Plan
Dear [Name],
I'm reaching out on behalf of the City of Victoria Parks and Recreation Department regarding implementation of our 2021 Parks and Recreation Master Plan, adopted November 16, 2021.
Among our highest-priority initiatives (Priority A in our Work Program) is the development of a city-wide network of multi-use trails linking our parks to all residential areas β approximately 29.7 miles aligned with the Paseo de Victoria framework.
Your organization is specifically identified as a key partner for:
β’ Action 1.1.3: Trail Network Level of Service β expanding multi-use trail access
β’ Action 1.1.4: Active Transportation Plan β city-wide bike/pedestrian network study (Short-Term priority)
β’ Action 2.4.7: Walkshed Improvements β sidewalk and trail connections within Β½ mile of parks
We would welcome a conversation about coordinating planning efforts, exploring federal/state funding opportunities, and aligning our trail priorities with regional transportation planning.
Would you be available for a brief meeting in the coming weeks?
Thank you,
[Your Name]
City of Victoria Parks & Recreation Department
ποΈ Development Services β Parkland Dedication & Trail CodesActions 1.2.1β1.2.4
To
Julie Fulgham, Development Services Director
Subject
2021 Parks Master Plan β Code Amendments: Parkland Dedication & Trail Requirements
Dear Julie,
I wanted to initiate coordination on several Short-Term regulatory actions from the 2021 Victoria Parks and Recreation Master Plan where Development Services plays a critical lead role alongside PARD:
β’ Action 1.2.1: Parkland Dedication β amend municipal codes to require neighborhood parkland dedication as part of new development
β’ Action 1.2.2: Pocket Park Performance Criteria β establish criteria for pocket parks in lieu of neighborhood parks
β’ Action 1.2.3: Trail Development β require trail corridor dedication in land development codes
β’ Action 1.2.4: Private Parks & Common Areas β require common areas/amenities in new multi-family development
These are foundational Short-Term priorities that ensure our parks system keeps pace with population growth.
Could we schedule a working session to review each action and map out a code amendment timeline?
Thank you,
[Your Name]
City of Victoria Parks & Recreation Department
πΏ Victoria Main Street β Events & Civic ParksActions 1.1.5, 3.2.1, 3.2.2
To
Victoria Main Street, Downtown Coordinator
Subject
Parks Master Plan Partnership β Events, Civic Parks & Tourism
Hi [Name],
Victoria Main Street is specifically named as a key partner in our 2021 Parks and Recreation Master Plan Work Program, and I'd love to start building that coordination.
The Plan identifies three direct areas of collaboration:
β’ Action 1.1.5: Civic Parks β new civic park space in Downtown Victoria and mixed-use development
β’ Action 3.2.1: Event Diversification β partnering with Main Street and VCVB to build a robust events calendar at city parks (Ongoing priority)
β’ Action 3.2.2: Marketing & Tourism β joint promotion of parks and recreational programs to tourists and new residents
Your organization is the named partner for both 3.2.1 and 3.2.2. I'd love to set up a time to talk about shared events calendaring, civic park planning downtown, and VCVB collaboration.
Looking forward to connecting,
[Your Name]
City of Victoria Parks & Recreation Department
π£ TPWD β Park Grants & River Access FundingActions 2.2.5β2.2.17, 2.3.1β2.3.3, 2.4.9
To
Texas Parks & Wildlife Department β Regional Representative
Subject
2021 Parks Master Plan β Grant Partnership Inquiry: Near-Term Investments & River Access
Dear [Name],
The City of Victoria adopted our Parks and Recreation Master Plan in November 2021, and Texas Parks and Wildlife is identified as a key funding partner for several priority capital investments.
We seek to explore grant opportunities for:
Near-Term Park Investments (Short-Term) β Actions 2.2.5 through 2.2.17:
Improvements across 13 parks totaling approximately $3.1M+ (playground replacements, shade canopies, lighting, accessibility).
Cornerstone Park Conceptual Development Plans (Mid-Term):
β’ MLK Park: $1.1β1.2M | Ethel Lee Tracy Park: $3.9β4.8M | Riverside Park: $23.6β28.7M (phased)
River Access & Viewing Decks (Short-Term) β Action 2.4.9:
Up to three Guadalupe River viewing pavilions and improved boat ramps, including kayak/canoe launches.
Could you connect us with the appropriate TPWD grant programs and application timeline?
Thank you,
[Your Name]
City of Victoria Parks & Recreation Department
Available Tools
Resources at your disposal and how they map to specific Parks Master Plan actions.
Placer.ai
Foot Traffic Analytics
Analyze foot traffic patterns, visitor demographics, and park utilization across Victoria's parks and public spaces.
Applies to:
β’ Action 2.1.3 β Conditions Assessment (usage data)
β’ Action 3.1.1 β Age Segment Analysis
β’ Action 3.1.2 β Program Lifecycle (attendance patterns)
β’ Action 4.2.2 β Cost of Services Analysis
β’ Action 2.4.1 β Recreational Facility Level of Service
β’ Action 3.1.1 β Age Segment Analysis
β’ Action 3.1.2 β Program Lifecycle (attendance patterns)
β’ Action 4.2.2 β Cost of Services Analysis
β’ Action 2.4.1 β Recreational Facility Level of Service
Business Data Tool
Demographics & Market Data
Access demographic profiles, household data, and economic indicators to support planning and grant applications.
Applies to:
β’ Action 1.1.2 β Parkland Service Area Gaps
β’ Action 1.1.5 β Civic Parks (downtown density data)
β’ Action 3.1.4 β Recreational Program Additions
β’ Action 3.2.2 β Marketing/Tourism (visitor profiles)
β’ Grant applications requiring community needs documentation
β’ Action 1.1.5 β Civic Parks (downtown density data)
β’ Action 3.1.4 β Recreational Program Additions
β’ Action 3.2.2 β Marketing/Tourism (visitor profiles)
β’ Grant applications requiring community needs documentation
Asana
Project Management
Task tracking for Work Program implementation. Build timelines for each action's initiation milestones.
Applies to:
β’ Annual Progress Report tracking (all 38 actions)
β’ Action 2.1.1 β Maintenance Plan development timeline
β’ Action 2.2.4 β Conceptual Park Design project tracking
β’ Partner coordination tasks across DS, MPO, TPWD
β’ CIP submission preparation and milestones
β’ Action 2.1.1 β Maintenance Plan development timeline
β’ Action 2.2.4 β Conceptual Park Design project tracking
β’ Partner coordination tasks across DS, MPO, TPWD
β’ CIP submission preparation and milestones
Canva
Design & Communications
Create public-facing communications, park signage concepts, progress reports, and community engagement materials.
Applies to:
β’ Action 4.2.1 β Community Relations Plan (social media)
β’ Action 3.2.1 β Event marketing materials
β’ Action 3.2.2 β Tourism promotion content
β’ Annual Progress Report design for PARC presentations
β’ Park signage concepts (Actions 2.2.1 & 2.2.2)
β’ Action 3.2.1 β Event marketing materials
β’ Action 3.2.2 β Tourism promotion content
β’ Annual Progress Report design for PARC presentations
β’ Park signage concepts (Actions 2.2.1 & 2.2.2)
Google Workspace
Productivity & Collaboration
Docs, Sheets, and Drive for maintaining the Work Program tracker, partner communications, and plan documentation.
Applies to:
β’ Maintaining the Parks Work Program status tracker
β’ Action 2.1.3 β Conditions assessment documentation
β’ Action 4.1.2 β NRPA Park Metrics data submission prep
β’ Partner outreach and meeting notes
β’ Grant application document management
β’ Action 2.1.3 β Conditions assessment documentation
β’ Action 4.1.2 β NRPA Park Metrics data submission prep
β’ Partner outreach and meeting notes
β’ Grant application document management
NRPA Park Metrics
National Benchmarking (Free)
Free national benchmarking program. Submit budget, staffing, and facility data to compare with peer communities.
Applies directly to:
β’ Action 4.1.2 β Performance Measures (Ongoing priority)
β’ Strengthens CAPRA accreditation application (4.1.3)
β’ Supports grant applications with peer comparison data
β’ Annual Progress Report benchmarking section
Free: nrpa.org/park-metrics
β’ Strengthens CAPRA accreditation application (4.1.3)
β’ Supports grant applications with peer comparison data
β’ Annual Progress Report benchmarking section
Free: nrpa.org/park-metrics