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4 Goals Β· 38 Actions Β· Live Sync Active Plan
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Total Actions
38
Across 4 goals & 10 objectives
β†— Click to view all actions
Short-Term Priority
15
Initiation target: 2022–2024
β†— Click to filter ST actions
Near-Term Park Investments
13
Parks Β· ~$3.1M+ in improvements
β†— Click to view park investments
Top Priority Projects
10
Items A–J from Work Program
β†— Click to view priorities A–J
πŸ“Š Actions by Goal
Goal 1: System Growth
10
Goal 2: Parks Investment
21
Goal 3: Programs & Events
6
Goal 4: Service Delivery
11
⏱ Actions by Timeframe
Short-Term (ST)
15
Mid-Term (MT)
9
Long-Term (LT)
5
Ongoing (O)
9
πŸ’΅ Key Investment Costs
Riverside Park Concepts
$23–28M
Ethel Lee Tracy Park
$3.9–4.8M
MLK Park
$1.1–1.2M
Ted B. Reed Park
$920K
Other 9 Near-Term Parks
~$2M
πŸ† Top 10 Priorities (A–J)
  • A
    Trails Network (city-wide)
    Actions 1.1.4 & 1.2.3
  • B
    Near-Term Parks Enhancements (13 parks)
    Actions 2.2.5–2.2.17
  • C
    River Access & Views
    Action 2.4.9
  • D
    Shade Structures (parks-wide)
    Action 2.4.8
  • E
    Walkshed Improvements (Β½ mile)
    Action 2.4.7
  • F
    Dog Parks
    Action 2.4.4
  • G
    Athletic Field Upgrades
    Action 2.4.5
  • H
    Ethel Lee Tracy Park Enhancements
    Action 2.3.2
Full Parks & Recreation Work Program. Changes sync live to Supabase β€” anyone with this page sees updates in real time. β˜… to follow. Use @Name in notes to tag teammates.
β˜…RefActionGoalTFTypePartnersCostStatusNotes
Identified easy-entry actions and highest-impact investments to activate early momentum.
⚑ 10 Easy Wins
1.1.1Parkland Level of Service Policy
Adopt the acreage/proximity standards already in this plan as official city policy β€” no new data needed.
OngoingPolicy
2.1.2Maintenance Contract Management
Use a work order system to track unit costs for in-house vs. contracted work. Low cost, high operational value.
OngoingOperational
2.1.3Annual Conditions Assessment
Conduct bi-annual park condition updates using the 15-category assessment framework already in this plan.
OngoingOperational
2.2.8DeLeon Plaza Accessible Entrance
Add a second accessible entrance from the street. ~$13,500 β€” big equity impact at a high-visibility downtown park.
Short-TermFinancial
3.1.1Age Segment Analysis
Annual data review of programming by age group β€” no new spending, just internal data tracking.
Short-TermOperational
3.1.2Program Lifecycle Tracking
Track program enrollment trends to identify which programs to grow, adjust, or retire. Zero-cost action.
Short-TermOperational
3.1.3Program Pricing Strategy
Adopt differential pricing aligned with cost-recovery goals. Increases revenue without new facilities.
Short-TermOperationalPolicy
4.1.2NRPA Park Metrics Enrollment
Register to submit data to NRPA Park Metrics. Free, positions PARD in national benchmarking and supports grants.
OngoingOperational
4.2.2Cost of Services Analysis
Conduct a fee schedule analysis to better calibrate recreational program cost recovery.
Short-TermStudyPolicy
3.2.1Event Diversification w/ Main Street
Partner with Victoria Main Street and VCVB to expand park events. Leverages existing MS relationships.
OngoingFinancialOperational
πŸ”₯ 10 Highest Impact
Priority ACity-Wide Trails Network
29.7 miles of multi-use trails linking parks to all residential areas. Highest stated priority in the Work Program.
OngoingFinancial
2.3.3Riverside Park Conceptual Dev. Plan
$23–28M flagship investment. River access, pavilions, soccer complex, trails. Largest investment in the system.
Mid-TermFinancial
2.3.2Ethel Lee Tracy Park Plan
$3.9–4.8M investment. Major park enhancement with significant grant potential once conceptual plan is in place.
Mid-TermFinancial
1.2.1Parkland Dedication Ordinance
Require new development to dedicate parkland. Foundational regulatory change to keep pace with growth.
Short-TermRegulation
2.2.16Ted B. Reed Park Investment
$920K in replacements: 2 playgrounds, shade canopies, courts, lights, pavilion refinishing. High-use community park.
Short-TermFinancial
2.4.9River Access & Viewing Decks
3 Guadalupe River pavilions, improved boat ramps, kayak/canoe launches. High tourism and rental revenue potential.
Short-TermFinancial
4.1.3CAPRA Accreditation
National accreditation signals organizational excellence, strengthens grant eligibility, and attracts quality staff.
Long-TermOperational
2.4.4Dog Parks
High public demand. Currently zero dog parks in system. Riverside Park and/or Lone Tree Creek are prime sites.
Short-TermFinancial
2.1.1Maintenance Management Plan
Formal maintenance modes by park type, long-term asset schedule. Reduces deferred maintenance costs system-wide.
Short-TermPolicy
1.1.4Active Transportation Plan
City-wide bike/pedestrian network study linking trails to all major corridors. Unlocks TxDOT funding and MPO coordination.
Short-TermStudy
Departments and agencies named in the Work Program. PARD leads all actions; partners are essential for funding, regulatory, and operational coordination.
🌳
PARD (Lead)
Parks & Recreation Department
38 total actions
Plan administrator. Leads all day-to-day coordination, monitoring, education, and amendments. Jason Alfaro, Director.
πŸ—οΈ
Public Works
City Public Works Department
6 actions
Trail corridor construction, walkshed improvements, street/sidewalk infrastructure adjacent to parks.
πŸ›οΈ
Development Services
DS β€” Land Development & Zoning
4 actions
Parkland dedication ordinance, trail corridor requirements, pocket park criteria, common area standards.
πŸ—ΊοΈ
Victoria MPO
Metropolitan Planning Organization
3 actions
Active Transportation Plan, Trails Network (Priority A), long-range transportation coordination for trail funding.
πŸ–οΈ
VCVB
Victoria Convention & Visitors Bureau
2 actions
Tourism marketing for parks & programs (3.2.2), event diversification (3.2.1). Key partner alongside Victoria Main Street.
🌿
Victoria Main Street
MS β€” Main Street Program
2 actions
Civic Parks (downtown parks), Event Diversification. Named partner for Actions 3.2.1 and 3.2.2.
🎣
TPWD
TX Parks & Wildlife Dept.
3 actions
Near-term park investment grants, River Access, Conceptual Development Plans for cornerstone parks.
πŸš—
TxDOT
Texas Dept. of Transportation
2 actions
Trail Network Level of Service (1.1.3), Walkshed Improvements (2.4.7). Critical funder for active transportation.
πŸŽ“
VISD / Universities
Victoria ISD & Higher Ed
4 actions
Partnership Parks (1.1.6), Institutional Partners (4.2.6), Funding Partners, Maintenance Cost Mitigation.
πŸ’°
Foundations
Private Foundations & Non-profits
8 actions
Athletic Fields, Shade Structures, Indoor Recreation, Conceptual Plans, Program Additions, Funding Partners.
πŸ›οΈ
City Manager's Office
CMO β€” Administrative Oversight
All oversight
Budget process, CIP integration, annual progress reports to PARC, cross-departmental implementation.
πŸš”
Police Department
Victoria PD
1 action
Park Security (4.1.4). Oversight of park ranger accreditation and public safety at events and facilities.
Copy-ready emails to initiate contact with key implementation partners.
πŸš— TxDOT / Victoria MPO β€” Trails Network & Active TransportationActions 1.1.3, 1.1.4, 2.4.7
Victoria MPO Director / TxDOT District Representative
πŸ—οΈ Development Services β€” Parkland Dedication & Trail CodesActions 1.2.1–1.2.4
Julie Fulgham, Development Services Director
🌿 Victoria Main Street β€” Events & Civic ParksActions 1.1.5, 3.2.1, 3.2.2
Victoria Main Street, Downtown Coordinator
🎣 TPWD β€” Park Grants & River Access FundingActions 2.2.5–2.2.17, 2.3.1–2.3.3, 2.4.9
Texas Parks & Wildlife Department β€” Regional Representative
Resources at your disposal and how they map to specific Parks Master Plan actions.
πŸ“
Placer.ai
Foot Traffic Analytics
Analyze foot traffic patterns, visitor demographics, and park utilization across Victoria's parks and public spaces.
Applies to:
β€’ Action 2.1.3 β€” Conditions Assessment (usage data)
β€’ Action 3.1.1 β€” Age Segment Analysis
β€’ Action 3.1.2 β€” Program Lifecycle (attendance patterns)
β€’ Action 4.2.2 β€” Cost of Services Analysis
β€’ Action 2.4.1 β€” Recreational Facility Level of Service
πŸ“Š
Business Data Tool
Demographics & Market Data
Access demographic profiles, household data, and economic indicators to support planning and grant applications.
Applies to:
β€’ Action 1.1.2 β€” Parkland Service Area Gaps
β€’ Action 1.1.5 β€” Civic Parks (downtown density data)
β€’ Action 3.1.4 β€” Recreational Program Additions
β€’ Action 3.2.2 β€” Marketing/Tourism (visitor profiles)
β€’ Grant applications requiring community needs documentation
βœ…
Asana
Project Management
Task tracking for Work Program implementation. Build timelines for each action's initiation milestones.
Applies to:
β€’ Annual Progress Report tracking (all 38 actions)
β€’ Action 2.1.1 β€” Maintenance Plan development timeline
β€’ Action 2.2.4 β€” Conceptual Park Design project tracking
β€’ Partner coordination tasks across DS, MPO, TPWD
β€’ CIP submission preparation and milestones
🎨
Canva
Design & Communications
Create public-facing communications, park signage concepts, progress reports, and community engagement materials.
Applies to:
β€’ Action 4.2.1 β€” Community Relations Plan (social media)
β€’ Action 3.2.1 β€” Event marketing materials
β€’ Action 3.2.2 β€” Tourism promotion content
β€’ Annual Progress Report design for PARC presentations
β€’ Park signage concepts (Actions 2.2.1 & 2.2.2)
πŸ“§
Google Workspace
Productivity & Collaboration
Docs, Sheets, and Drive for maintaining the Work Program tracker, partner communications, and plan documentation.
Applies to:
β€’ Maintaining the Parks Work Program status tracker
β€’ Action 2.1.3 β€” Conditions assessment documentation
β€’ Action 4.1.2 β€” NRPA Park Metrics data submission prep
β€’ Partner outreach and meeting notes
β€’ Grant application document management
πŸ”—
NRPA Park Metrics
National Benchmarking (Free)
Free national benchmarking program. Submit budget, staffing, and facility data to compare with peer communities.
Applies directly to:
β€’ Action 4.1.2 β€” Performance Measures (Ongoing priority)
β€’ Strengthens CAPRA accreditation application (4.1.3)
β€’ Supports grant applications with peer comparison data
β€’ Annual Progress Report benchmarking section
Free: nrpa.org/park-metrics